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Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
FASHION, TO
“There is nothing more comfortable than the guise of a caterpillar, and nothing more made for love than the ooble of a butterfly. We need dresses to crawl and dresses to fly. Fashion is both a caterpillar and a butterfly. A caterpillar by day, a butterfly by night.”
FASHION 1940s-50s
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From 1945 onwards, fashion was greatly influenced by US humanitarian aid. It was then that brighter colors, shorter skirts for sports and leisure, and less modest styles than we were used to all the things that would later form the basis of fashion in the 1950s — became fashionable.
____________At this time, fashion was dictated by the harsh conditions of the war and post-war times and the extreme scarcity of materials. Nevertheless, even in such troubled times, people wanted and managed to be beautiful and elegant.
BEAUTY IN SPITE OF
1940s
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________In 1947 Christian Dior shows his first collection called “The King”, the distinctive features of which were emphasized bust, waspish waist and pompous skirt. This show captivated the world.
It was the so-called post-war return to femininity and the modern luxury, and it also marked the revival of French haute couture.
Dior's popularity grew rapidly.
Dior's popularity grew rapidly.
beauty revival
beauty revival
beauty revival
1947 year
On that day, February 12, 1947, at exactly 10:30 a.m. Paris time, Christian Dior presented his first collection.
Harper's Bazaar editor-in-chief Carmel Snow
The symbol of the collection was the Bar costume, captured on the photo of Willie Maywode, a jacket of cream silk with rounded basques, tightening the contours of the body, and a lush black pleated skirt. The ensemble was complemented by a small black hat, gloves and elegant shoes with a pointed toe.
suit bar
Return to the ideal
“My dear Christian, your dresses are something completely new, a real new look”
«“I wanted my dresses to be geometrically lined, OBLEGALIZE WOMEN'S BODY LINES, STYLISTICIZE THE SILUETTE.
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1947 year
On that day, February 12, 1947, at exactly 10:30 a.m. Paris time, Christian Dior presented his first collection.
Harper's Bazaar editor-in-chief Carmel Snow
The symbol of the collection was the Bar costume, captured on the photo of Willie Maywode, a jacket of cream silk with rounded basques, tightening the contours of the body, and a lush black pleated skirt. The ensemble was complemented by a small black hat, gloves and elegant shoes with a pointed toe.
suit bar
Return to the ideal
“My dear Christian, your dresses are something completely new, a real new look”
«I wanted my dresses to be geometrically lined, OBLEGALIZE the lines of a woman's body, STYLISTICALLY ENFORCEMENT THE SILUETTE.
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1947 year
On that day, February 12, 1947, at exactly 10:30 a.m. Paris time, Christian Dior presented his first collection.
Harper's Bazaar editor-in-chief Carmel Snow
The symbol of the collection was the Bar costume, captured on the photo of Willie Maywode, a jacket of cream silk with rounded basques, tightening the contours of the body, and a lush black pleated skirt. The ensemble was complemented by a small black hat, gloves and elegant shoes with a pointed toe.
suit bar
Return to the ideal
“My dear Christian, your dresses are something completely new, a real new look”
«I wanted my dresses to be geometrically lined, OBLEGALIZE the lines of a woman's body, STYLISTICALLY ENFORCEMENT THE SILUETTE.
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____________Christian Dior, who predicted the vector of fashion development in the new decade with his revolutionary “new look” collection of 1947.
Already in the 50s, the couturiers who would later be dubbed the “Paris Four” were gaining popularity.
Already in the 50s, the couturiers who would later be dubbed the “Paris Four” were gaining popularity.
Paris Four
Jacques
Fat
Pierre
Balmain
Coco
Chanel
Cristobal
Balenciaga
The genius of French fashion was born on May 18, 1914 in the town of Saint-Jean de Marienne to the family of a fabric merchant and the owner of a small boutique Galeries Parisiennes.
From childhood, Pierre loved to watch the workings of the family business. The boy was mesmerized by the process of creating an exquisite toilette. He was inspired by the images of elegant women dressed with a needle: there was nothing superfluous, constraining or inappropriate in their images.
In 1934 Pierre went to Paris, where he entered the Academy of Fine Arts.
Pierre Balmain created models in exotic style, the main element of the designer's decoration were arabesques - complex oriental ornaments of bizarre vegetative and geometric interlacing. These patterns were an integral part of each new collection.
From childhood, Pierre loved to watch the workings of the family business. The boy was mesmerized by the process of creating an exquisite toilette. He was inspired by the images of elegant women dressed with a needle: there was nothing superfluous, constraining or inappropriate in their images.
In 1934 Pierre went to Paris, where he entered the Academy of Fine Arts.
Pierre Balmain created models in exotic style, the main element of the designer's decoration were arabesques - complex oriental ornaments of bizarre vegetative and geometric interlacing. These patterns were an integral part of each new collection.
Pierre Balmain
Born on September 6, 1912, in Paris, Fath showed his interest in design and creativity at a young age. Jacques grew up in a family where culture and art were valued.
Fat began his career in fashion by working in his father's studio, where he learned the basics of fashion and sewing. In 1937 he opened his own fashion house, which soon became known for its luxurious and elegant designs.
Jacques Fath was famous for his exquisite evening gowns and suits that stood out for their sophistication and femininity. His designs were known for their use of luxurious fabrics, intricate cuts, and attention to detail. Fat was also one of the pioneers in the use of exotic materials and unusual color combinations that made his collections unique and desirable.
Fat began his career in fashion by working in his father's studio, where he learned the basics of fashion and sewing. In 1937 he opened his own fashion house, which soon became known for its luxurious and elegant designs.
Jacques Fath was famous for his exquisite evening gowns and suits that stood out for their sophistication and femininity. His designs were known for their use of luxurious fabrics, intricate cuts, and attention to detail. Fat was also one of the pioneers in the use of exotic materials and unusual color combinations that made his collections unique and desirable.
Jacques Fat
The history of the Balenciaga fashion house goes back to the deep past. Cristobal Balenciaga was born into a poor Spanish family and at a very early age began to help his mother with her work as a seamstress. At the age of 12 he became a tailor's apprentice, and by the time Cristobal opened his first Paris atelier, he had almost 30 years of experience in working with fabrics and patterns.
Cristóbal Balenciaga opened his fashion house in Paris in August 1937, having been forced to leave his native Spain because of the civil war. Balenciaga quickly won an army of admirers, from the aristocracy to Hollywood stars.
After the war, Dior's New Look flourished in the fashion world. Balenciaga offered his own alternative, the Empire silhouette, which earned him recognition from Christian Dior himself, who called Cristobal the master of us all.
Cristóbal Balenciaga opened his fashion house in Paris in August 1937, having been forced to leave his native Spain because of the civil war. Balenciaga quickly won an army of admirers, from the aristocracy to Hollywood stars.
After the war, Dior's New Look flourished in the fashion world. Balenciaga offered his own alternative, the Empire silhouette, which earned him recognition from Christian Dior himself, who called Cristobal the master of us all.
Cristobal Balenciaga
“I AM THE ONLY VOLCANO IN THE AUVERGNE THAT HAS NOT GONE OUT,” GABRIELLE CHANEL OFTEN JOKED. WITH A FIERY TEMPERAMENT.
Gabrielle Boner (Coco) Chanel is the only person from the world of high fashion, whom Time magazine included in the list of 100 most influential people of the twentieth century. Even today it is difficult to find a person who does not know about Chanel No. 5 perfume and the little black dress. Mademoiselle Coco Chanel is not just a talented and influential couturier and owner of her own brand.
Women owe Gabrielle a debt to the little black dress and the fitted jacket. She introduced bijouterie, faux pearls, and charming cameo brooches.
And Chanel No. No. 5 perfume became the best-selling perfume of the 20th century.
Gabrielle Boner (Coco) Chanel is the only person from the world of high fashion, whom Time magazine included in the list of 100 most influential people of the twentieth century. Even today it is difficult to find a person who does not know about Chanel No. 5 perfume and the little black dress. Mademoiselle Coco Chanel is not just a talented and influential couturier and owner of her own brand.
Women owe Gabrielle a debt to the little black dress and the fitted jacket. She introduced bijouterie, faux pearls, and charming cameo brooches.
And Chanel No. No. 5 perfume became the best-selling perfume of the 20th century.
Coco Chanel
____________The silhouette of a woman in the 1950s was soft, sloping shoulders, a slim, waspish waist, and round-round hips. In a business setting, a fitted suit was preferred, paired with a jacket tightly fitting the waist, a narrow pencil skirt, or a wide puffy skirt.
____________In the 1950s, women never left the house without a hat and gloves, carefully selected all their accessories in accordance with the color, and even makeup girls chose the same color.
A woman who tried to follow the fashions
of the '50s was like a beautiful flower.
of the '50s was like a beautiful flower.
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to see his history
It was believed that a woman's appearance could tell how her husband earned money. If a woman was married, and her family was more affluent, it was decent for her to change her clothes up to six or seven times a day, changing her makeup, hairstyle, and even more so her accessories.
Click on the item,
Наведите на предмет,
At the beginning of the twentieth century, gloves were still a must-have closet item.
Let's just say that all decent people wore gloves before leaving the house. Going out without gloves was like going out barefoot. They were a symbol of prosperity and wealth.
Let's just say that all decent people wore gloves before leaving the house. Going out without gloves was like going out barefoot. They were a symbol of prosperity and wealth.
The 1940s and 1950s were decades of creativity, innovation and functionality. The fashion trends of those years led perhaps the first truly practical handbags for women, and the design and the design and construction of some handbags are still used today.
Handbags have become an indispensable daily accessory.
Handbags have become an indispensable daily accessory.
Shoes were worn on a medium or high stable heel, which gradually became narrower and narrower, until it finally became a stiletto. Evening shoes were open toed sandals made of silk or brocade. They were often complemented with rhinestone buckles.
The first stiletto heels were introduced
in 1952, and by the mid-1950s, they became pointy-toed.
The first stiletto heels were introduced
in 1952, and by the mid-1950s, they became pointy-toed.
Luxurious evening and ball gowns were a particular success, as balls and costume festivities came back into fashion. Very popular were the strapless bodices
strapless bodices supported by boning or a lower bodice with boning. Evening gowns rarely had sleeves. The waist was emphasized, skirts were narrow or wide, medium length or long.
The most luxurious dresses were made of fabrics such as satin, taffeta, smooth or patterned faye.
or patterned fai, tulle, lace, and embellished with exquisite embroidery.
strapless bodices supported by boning or a lower bodice with boning. Evening gowns rarely had sleeves. The waist was emphasized, skirts were narrow or wide, medium length or long.
The most luxurious dresses were made of fabrics such as satin, taffeta, smooth or patterned faye.
or patterned fai, tulle, lace, and embellished with exquisite embroidery.
Особенным успехом пользовались роскошные вечерние и бальные платья, так как в моду опять вошли балы и костюмированные празднества. Очень популярны были лифы
без бретелек, поддерживаемые косточками
или нижним лифом с косточками. Вечерние платья редко имели рукава. Талия подчеркивалась, юбки были узкими или широкими, средней длины или длинными.
Самые шикарные платья шили из таких тканей как атлас, тафта, гладкий
или узорчатый фай, тюль, кружево,
и украшали также изысканной вышивкой.
без бретелек, поддерживаемые косточками
или нижним лифом с косточками. Вечерние платья редко имели рукава. Талия подчеркивалась, юбки были узкими или широкими, средней длины или длинными.
Самые шикарные платья шили из таких тканей как атлас, тафта, гладкий
или узорчатый фай, тюль, кружево,
и украшали также изысканной вышивкой.
В 1950-х в Европе устраивались шумные вечеринки, на которых с хорошим вкусом одетые господа начинали разрушать былые нравственные устои.
Эти годы были по-настоящему красивыми и гламурными.
Эти годы были по-настоящему красивыми и гламурными.
____________Just think of the movie that was made
in the 1950s.
in the 1950s.
“Breakfast at Tiffany's”
В 1950-х в Европе устраивались шумные вечеринки, на которых с хорошим вкусом одетые господа начинали разрушать былые нравственные устои.
Эти годы были по-настоящему красивыми и гламурными.
Эти годы были по-настоящему красивыми и гламурными.
In the 1950s in Europe, raucous parties were thrown where tastefully dressed gentlemen began to shatter the old morals.
These years were truly beautiful and glamorous.
These years were truly beautiful and glamorous.
В 1950-х в Европе устраивались шумные вечеринки, на которых с хорошим вкусом одетые господа начинали разрушать былые нравственные устои.
Эти годы были по-настоящему красивыми и гламурными.
Эти годы были по-настоящему красивыми и гламурными.
dress up and walk the runway
Drag and drop elements
Feel like you're in the '50s
